Monthly Archives: 11 月 2012

We are glad to be the digital marketer for iDelivery, a high-end food ordering and delivering service company provide you with over 10 types of cuisines which you can enjoy at home or in the office.Landing: Clean and clear UI, and of course, SEO-friendly and cross-browsers compatible. How the ordering and delivering of foods are done. We are sure you become hungry now. The full set of corporate identities of iDelivery and how restaurants can utilize this well-established advertising channels. ... and there is just too much things to talk about when it comes to the topic foods. About CreativeworksAs a Read more [...]

We are happy to take part in designing the promotion for the HK Racing Museum of Hong Kong Jockey Club. Hope visitors will get to know more about the racing history of HK.  Terence Lam, Managing Director, CreativeworksAbout CreativeworksSince the establishment in 2005, Creativeworks has helped various clients to achieve their marketing objectives by applying integrated methodologies which comprise multi-media, creative design, social media and digital marketing. Our clients include AIA Group, All Nippon Airway, COACH, Ernst & Young, Hong Kong Cyberport, Hong Kong Jockey Club, Hong Kong Polytechnic University, PCCW and University of Hong Kong.For further Read more [...]

As our Mobile App Developer,  you have at least 2 years experience in creative and interactive development. You are passionate about programming and interactive technologies. You may not know how to solve a problem but you have strong desire to seek for solution. You keep abreast of the news, standards and technologies of digital industry.Frankly speaking you are an IT geek of your friends' eyes.Job Requirements:Develop mobile applications and websites Work closely with client servicing team. Prepared to join client meeting upon request. Candidate with less/no experience will be considered as Trainee Programmer.Requirements:Holder of Higher Diploma or above in Computer Read more [...]

近期香港多了公司銷售增加 Facebook「Like」 數目的服務，我們樂意見到它們的服務已作出提昇，由早期的「僵屍粉」（就是純用假帳戶來替客戶增加 Like 數目），漸漸懂得透過優惠券來吸引真實活躍的 Like。這個月我們都有幾篇文章談論了近期 Facebook 的盈利模式的變革，我們希望綜合一下資料，並提出一些品牌在 Facebook 推廣上要注意的事情。先容許我重覆舊文內容。上巿以來備受股東質疑盈利前景的 Facebook，宣佈了一個新的收費模式，「Promote」，我用我們公司的例子作參考：亮點在圖右下角，如你需要宣傳 Facebook Page Read more [...]

We are recruiting Art Director. He or she will oversee the art direction of all the company's internal and external projects which involve a wide spectrum of different types of media and, more importantly, the combination of those media. The Art Director should be prepared to get his/her hands dirty in first three to six month. He/she is also required to assume more decision making role in the future.Responsibilities:Report to MD directly, will head the art and creative directions of projects which include print media and online media, websites, mobile apps, social networks, etc. Work closely with client servicing team from pitching and client meeting, to execution and closing Ready Read more [...]

近期都談了很多Facebook的 “promote” 如何損害不同持份者的價值，多說無益，拿幾百元實際行動一下吧！Facebook “promote” 提供了三個套餐給我選擇，分別是$40、$80及$120，越貴，可以接觸的人數就越多： 我這貧困戶，選平民的餐吧：過了一天，$40的預算用了$23，結果如下：三天的推廣期完結前，$40預算已用盡：2,382個人看到那post，是我們平時的post的20倍人以上。 造作工房集團成立於 2005 年，擅長運用各種多媒體技術，結合創意設計、社交網絡及數字營銷，為客戶達到宣傳推廣之目的，合作過的客戶包括友邦保險、全日空航空、COACH、安永會計師事務所、香港數碼港、香港賽馬會、香港理工大學、電訊盈科、香港大學等等。如有查詢，請電郵至 Read more [...]

IT界的億萬富豪、NBA球隊達拉斯小馬的班主庫班（Mark Cuban），似乎是第一個高調對Facebook表達不滿的巨子。兩週前，庫班在其twitter放了一張截圖，圖中庫班正在使用達拉斯小馬粉絲專頁，並顯示Facebook的“promote”功能的收費－3,000美元來向100萬用戶散佈該訊息，庫班更稱小馬正考慮轉至Tumbler或新的MySpace：庫班更透露，他已在實際行動，並且不只達拉斯小馬，更包括庫班投資的70多家企業。庫班的講法相當值得思考，我簡單概括如下：1. Twitter, MySpace, Instagram及Tumbler都受到他們的注意。2. Facebook這種新的收費方式，令品牌不會再大力催谷likes及訂閱的粉絲數目，因為品牌根本不能夠全數接觸到它們。3. Read more [...]

谷歌在11月8日開始實行一個全新的試驗計劃－谷歌免費地帶（Google Free Zone）。透過此計劃，谷歌有望打開發展中國家逾十逾人口的互聯網巿場，而菲律賓是第一個實行此計劃的國家。谷歌會與該國的大型電網商Globe Telecom合作，任何人在免費地帶內透過手機使用Globe Telecom上網，縱使沒參與任何電網的數據計劃，都可完全免費無限量地訪問Google搜索、Gmail和Google+等服務，也可以訪問Google搜索呈現出的網站。我一方面佩服谷歌的前瞻性及探索精神，一方面慨嘆，除了谷歌外還有沒有公司有這實力，透過這種方式去開拓一個人口雖多但人均收入低的新興巿場呢？另外我對谷歌的產品經理Abdel Read more [...]

在談論蘋果公司股價近日的跌勢時Jeff Gundlach, CEO of Doubleline Capital說了這句：「當你開始改變產品的尺寸，我認為你並不是在創新。」（原句：「Once you start changing the size of your products, I really think you'red not exactly innovating.」）我並不完全認同這句，或許這句亦只是對Jeff Gundlach整個看法的斷章取義。我認為只要帶出新的用家體驗，即我們常說的UX，這就是創新，就算不涉及新的軟件或硬件發明，只是單純將舊有東西重新配置卻能帶出新UX，我都認為是創新，更何況iPad mini至少涉及了硬體的創新。例如一點，就是成年人可以把iPad Read more [...]