Luxarity, Sharing Passion with Compassion
This is our honour to co-organize “SHARING PASSION WITH COMPASSION”, a meaningful charity event with Luxarity which was held on during 26-27 April at THE SPACE at Hollywood Road in Central. All proceeds go directly to MSY CHARITABLE FOUNDATION & HKUST CONNECT. It’s always great to work with our strategic partner, Barcelona-based creative agency The Love Comes who provides great insights and proactivity to create meaningful branding strategy which ensures long-term emotional engagements!
Luxarity‘s first event in 2012 was a huge success with 600 fashion items sold to benefit The Women’s Foundation of Hong Kong.
To make Luxarity 2014 even more successful, we are recruiting LUXARITY AMBASSADORS: all those committed men and women who are willing to donate their luxury wardrobe items to make a positive difference in our community.
The exclusive sale of all collected items will take place at THE SPACE on April 26th and 27th. Part of the proceeds will go to HKUST CONNECT, which encourages HKUST students to do local Community Services to complement their education and to make Hong Kong a better place for all, and part of the proceeds will go to MYS charitable foundation – led by Ms Denise Ho – to build 352 houses for people who completely lost their homes.
About The Love Comes
The Love Comes (TLC) is a consulting firm who integrates creativity, innovation and digital media to create emotional bonding between brands, consumers and stakeholders at a deeper level to make your business grow. TLC has provided services to global leading brands and organizations which include FC Barcelona, UNICEF, Unilever and World Health Organization.
About Creativeworks
Since the establishment in 2005, Creativeworks has helped various clients to achieve their marketing objectives by applying integrated methodologies which comprise multi-media, creative design, social media and digital marketing. Our clients include AIA Group, All Nippon Airway, COACH, Ernst & Young, Hong Kong Cyberport, Hong Kong Jockey Club, Hong Kong Polytechnic University, PCCW and University of Hong Kong.
For further enquiry, please contact us by info@creativeworks.com.hk.
