Yearly Archives: 2016

Digital Marketing has been an essential element in all kinds of marketing strategy. No matter you are a managing a single shop (online or offline), a professional providing tailor-made services, or even a multi-billion dollar brand trying to keep your brand awareness, applying Digital Marketing strategy on your marketing campaign is a must. A lot of marketers have been using different means to apply their marketing strategies. However, relying on using those digital means won't make the campaigns being successful. An effective Digital Marketing Campaign should have the following characteristics. 1. Measurable (Big Data)Digital Marketing has to be all about "digital", in which "digit" is what Read more [...]

Creativeworks is inviting you to join as Alliance PartnerInspired by the book of Reid Hoffman, Co-Founder of LinkedIn, we believe the traditional employer-employee relationship is collapsing. In this digital era, we need partners. We want to establish a win-win working relationship with you: We help you to achieve your goals and you help us to achieve ours.enrich (y)our experience, so we say. We want to enrich your experience, which in return enrich our experience. Finally we both get a thumb up.We are looking for candidates from marketing service industry that can contribute their experiences, knowledge and networks to us. We cannot offer you a big company architecture. We hope Read more [...]

Dear marketers, we are applying for a blank space on your CV to fill our name. We are a boutique digital agency founded in Hong Kong in 2005. We are revising our business model by extending our digital agency services to Ad Tech, photo-sharing and cross-border e-commerce. So we are searching for experienced account directors (let's discuss the external titles later) that can grow our client base and cash flow.Responsibilities:Grow and manage her/his portfolio independently by meeting a set of KPIs which involve lead generation and gross profit  Requirements:at least 4 years exp in business development/account management in a digital agency that can grow and Read more [...]

香港很多的網站都是時候要檢查一下，畢竟過去五年網上世界變化很大，我們除了大部份上網時間都是用手機，亦且亦大部份上網時間是在用社交網絡，你的網站是否能應付目前這大環境呢？由造作工房創辦人 Kwun Yeung 主理的網站SEO諮詢服務，為你的網站提供完善細緻的檢查報告，主要覆蓋：- 關鍵字詞的趨勢分析及策劃建議 - 網站資訊架構的規劃建議 - 用戶體驗改善建議 - 加入必需具備的追踪編碼來追踪訪客行為 - 定義成果轉化的目標 - 定義如何網站數據的條件篩選，改進分析匯報效果歡迎電郵 [email protected] Read more [...]

作為香港設計中心 (Hong Kong Design Centre) 主辦的 2016 年 “設計「智」識周” (Knowledge of Design Week, KODW) 的網上營銷夥伴 (Digital Marketing Partner)，造作工房創辦人楊崑、董事總經理林肇峰及團隊成員參加了該盛事的開幕及論壇，我們希望在日後能將在本次活動中學習到的以人為本的設計理念，應用至我們的用戶體驗設計中。香港設計中心主辦的設計「智」識周，今年已經踏入第 11 屆，近 20 位海外和本地商業及創意領袖，將會一連 5 天，分享以「新經濟 ─ 設計 ‧ 城巿 ‧ 健康」為題的經驗，並會透過不同案例，展示創新的服務及產品設計，如何協助公私營醫療、復康、保健服務及數碼保健產品，提升質素和效益、降低成本及強化個人化的健康服務，讓與會者掌握業界目前最新的發展情況和趨勢，塑造健康城市生活。關於造作工房 造作工房成立於 Read more [...]

(English here) 我們很榮幸得到香港設計中心 (Hong Kong Design Centre) 的信任，成為其主辦的 2016 年度設計界盛事 “設計「智」識週” (Knowledge of Design Week, KODW) 的網上營銷夥伴 (Digital Marketing Partner)，除了協助其網站的設計及開發，亦會為其管理 Facebook 及 Instagram 的廣告投放及表現分析。香港設計中心主辦的設計「智」識周，今年已經踏入第 11 屆，近 20 位海外和本地商業及創意領袖，將會一連 5 天，分享以「新經濟 ─ 設計 ‧ 城巿 ‧ 健康」為題的經驗，並會透過不同案例，展示創新的服務及產品設計，如何協助公私營醫療、復康、保健服務及數碼保健產品，提升質素和效益、降低成本及強化個人化的健康服務，讓與會者掌握業界目前最新的發展情況和趨勢，塑造健康城市生活。關於造作工房 造作工房成立於 Read more [...]

(中文按此) It is our honour to be the Digital Marketing Partner of 2006 Knowledge of Design Week ("KODW") organised by Hong Kong Design Centre. We are responsible for the website design and development and the social media placement and performance analysis on Facebook and Instagram.Since 2006, KODW is an annual thematic programme that gathers the global design community to explore the big design debates of today, offers an opportunity for us all to to engage in a dialogue on how design can solve complex challenges of our society.About Creativeworks Creativeworks was founded in 2005, headquartered in Hong Kong with branches in Shenzhen and Barcelona. Creativeworks provides Read more [...]

(English here)「既然被侵權是難以避免，何不先主動分享創意？」在中國內地，版權意識比較薄弱，這個看似不利創新發展的因素，能否被加以轉化為正面的事情？我們受外國相片分享平台 "Unsplash" 的啟發，建立 Lightmatch.es 平台。通過採用 Creative Commons Zero 的授權方式，各位可以免費及自由地使用在 Lightmatch.es 的相片，甚至不用標注相片來源。我們希望這平台能讓一眾才華橫溢的攝影愛好者大顯身手的同時，能通過分享相片協助到其他有需要的用戶。我們更希望 Lightmatch.es 能令大家更深入思索中國的創意產業、版權意識及契約精神的發展之路。今天是 Read more [...]

我們都知道視頻在推廣上的強大功能，但因為終日在忙為客戶做推廣，都沒空為自己做推廣。剛巧在本週二我們的創辦人楊崑在 BNI Element 分會會議中進行 8 分鐘演講，介紹「Facebook 再定位推廣」，歡迎大家觀看，更希望各位能給我們寶貴的意見，令我們在日後的講座或課堂中做得更好！[divider color="#EEE"][/divider][column size="one-fourth" position="middle"][/column]林肇峰 Terence@Creativeworks 金融出身的 80 後互聯網創業者，熱愛把財務知識應用至互聯網推廣，用數字說話。    Read more [...]

(中文按此) Recently we have received more and more enquiries regarding our services in WeChat Public Account. First of all, please be reminded that overseas companies cannot be the registration entities of WeChat Public Account in mainland China:The above mentioned Creativeworks Consulting (Shenzhen) Co. Ltd. is our group company incorporated in Shenzhen, China. More than just registered the WeChat Public Account for the Group, the account has also been verified (see the tick sign) in order to enjoy a more prestigious standing and higher visibility to the users. The type of Public Account we have used is Service Account, which provide more functions than the mainstream Subscription Account, Read more [...]