Creativeworks Blog, Revamp or Rebrand?
As you can see, we have just revamped our blog. This a revamp which is aimed at solving some UX issues our dear users (it means you) have tolerated for years. We used two days to complete the revamp.
Programming and design are no difficult tasks to tech-based digital agencies like us. It is the positioning and branding that have consumed more of our brain power. We run this blog to create our influence in the digital marketing industry. We also have an official website as a company, which is quite stylish and a bit fancy which shows our brand as a digital agency.
Two websites provide different user experiences. As time goes by, both websites have attracted two completely different target audience groups. We have foreseen this divergence of the two websites, but not in this scale. We estimated that only 10% of visitors are overlapping across the blog and the company website.
Our challenge now is to synergize the blog and the company website. Not to synergize may also be an option. It depends on how we set our goal and ROI.