SEO and Web Analytics

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Here are the lecture notes for the SEO & Web Analytics Course 2013-2014 organized by HKUSPACE. We keep updating them every year. It’s welcome to share.

Lecture 1

  • Overview of Search Engine
  • Concepts of SEO
  • SEO on Web Design

Lecture 2

  • Link Popularity
  • Link Building
  • Website Submission

Lecture 3

  • SEO Tools
  • Google Adwords
  • WordPress SEO

Lecture 4

  • Web Analytics
  • Setting up Filters
  • Campaigns & UTM parameters

Lecture 5

  • Tools for setting up Campaigns
  • Event Tracking
  • Case Study of Internet Marketing

 

Since the establishment in 2005, Creativeworks has helped various clients to achieve their marketing objectives by applying integrated methodologies which comprise multi-media, creative design, social media and digital marketing. Our clients include AIA Group, All Nippon Airway, COACH, Ernst & Young, Hong Kong Cyberport, Hong Kong Jockey Club, Hong Kong Polytechnic University, PCCW, University of Hong Kong. For further enquiry, please contact us by [email protected].

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