Hong Kong Young Fashion Designers’ Contest 2014 – apm exhibition

(中文按此) Organized since 1977, the Hong Kong Young Fashion Designers’ Contest (YDC) aims to cultivate and promote a new generation of fashion design talents for the local garment and fashion industry, whose ideas will further enhance the image of Hong Kong as a fashion design center. Hong Kong has become a thriving hub for design and branded labels, the contest has become the most prestigious event of its kind in the region. Held every January concurrent with the Hong Kong Fashion Week and World Boutique Hong Kong, YDC is a major highlight of the events, the role of the YDC in identifying talent is more pronounced than ever.  Its success is evident by the numbers of past contestants who have gone on to become leading designers for fashion enterprises or launch their own labels.

FASHIONALLY, deserve a virtual showroom for fashion businesses to source talents. Not only does it connect designers, FASHIONALLY is also a communication hub for such professionals as photographers, hair and make-up artists, models and stylists, thus providing crucial, unique networking opportunities for the entire fashion trade, for the members to connect, to share information, and to get inspiration. FASHIONALLY aims to promote Hong Kong’s young fashion design professionals by presenting them to fashionistas, fashion buyers, trend scouts and stylists around the world.

From Jan 3 to Jan 9, YDC exhibition is held in apm shopping mall (High Floor Lobby). Creativeworks is honored to participate in this event. With the concept of “give a hand”, we and our partners merge digital & interactive technology into social media marketing, create a device named “Pop-up photo booth”. Through the device, users can take a photo to “give a hand” as a support to the designers. The campaign fully showcases the philosophy of “digital PR”, which is playing a more prominent role in nowadays marketing.

Please come to experience, and “give a hand” to support the 16 young talented nominees!

  Terence Lam, Managing Director, Creativeworks

About Creativeworks

Since the establishment in 2005, Creativeworks has helped various clients to achieve their marketing objectives by applying integrated methodologies which comprise multi-media, creative design, social media and digital marketing. Our clients include AIA Group, All Nippon Airway, COACH, Ernst & Young, Hong Kong Cyberport, Hong Kong Jockey Club, Hong Kong Polytechnic University, PCCW and University of Hong Kong.

For further enquiry, please contact us by [email protected].