品牌在考慮利用 Intagram 作推廣平台時，可以考慮本檔案提及的幾個方向及注意的事項。如有其他更深入的查詢，歡迎聯繫我們的客戶經理。電話 (852) 21482805，電郵 [email protected]://www.slideshare.net/Creativeworksgroup/instagram-39180517 林肇峰 Terence，造作工房董事總經理  有關造作工房造作工房集團成立於 2005 年，總部設於香港，並在深圳及巴塞羅拿設立分支機構，是一家創意數字營銷顧問，擅長運用各種多媒體技術，結合創意設計、社交網絡及數字營銷，為客戶達到其宣傳推廣目標，合作過的客戶包括友邦保險、全日空航空、COACH、安永會計師事務所、香港數碼港、香港賽馬會、香港理工大學、電訊盈科、香港大學等等。如有查詢，歡迎電郵至　[email protected] Read more [...]

(我們的六小時 SEO/網站分析/Adwords 基礎應用精讀班現正接受報名)(English here) 作為數位創意營銷顧問，我們其中一項服務就是為客戶管理其 Facebook 專頁。同時，我們亦有自己經營的 Facebook 專頁 (例如造作工房的 Facebook 專頁)。過去幾年，我們在管理 Facebook 專頁的過程中投入了大量的時間及預算，換來了寶貴的經驗。隨著社交網絡日益普及，越來越多客戶向我們查詢 Facebook 營銷時，用詞由過去的「應否做」，變為現在的「如何做」。我們希望透過此文綜合 10 個在香港經營 Facebook 專頁營銷的小貼士，希望能為香港的巿場推廣從業員有些幫助。1. Read more [...]

So we just learnt a term, first look deal, as stated in Wiki below: In the film industry, it is an agreement between a writer and an independent producer (production company) or an independent producer and a film studio in which the potential buyer (producer or studio) of a not-yet-written script or in-development movie or television project pays a development fee to the writer or producer for the right to have the first look at the new material before others in the industry get to see it, and at that time make an offer to purchase or distribute or adhere to purchase or distribution terms already stated in the agreement. This first look deal seems like call options in financial sector. Read more [...]

(中文按此) As a digital creative agency, one of our services is managing Facebook Pages of clients. We also started some Facebook Pages on our own (at least, Creativeworks Facebook Page). We have spent considerable time and money to gain our experiences in managing Facebook Pages, and concluded some tips for Hong Kong marketers who are still fresh in this area and do not know how to start.1. Name your PageYour baby Page was born with a number, but sooner or later she will grow up. Give her a name before she became a lady.2. Plan the posts every monthPostings need not to be frequent, but they have to be regular. But do not cram posts months ahead or you will just be seen Read more [...]

Creativeworks is a well-established digital creative agency based in Hong Kong with offices in Shenzhen and Barcelona. We provide integrated marketing solutions for our clients. We enrich the experience of communication between our clients and their target audiences, in a creative & digital way. We are currently recruiting Senior Project Executive as follows: Responsibilities:Provide enterprise project management, mainly digital marketing and e-commerce projects Gather, understand and analyze business requirement from clients Prepare project plan, project status; work with UX team and development team to provide high quality deliverables that meet client satisfaction Prepare Read more [...]

近日，有一家挺具規模的公司向我們查詢 Instagram 推廣。一直以來，我們大部份客戶都是透過口碑相傳，由現有客戶及朋友轉介，所以當這公司向我們說他們是上網搜到我們的博客，了解過我們做的 Instagram 推廣案例後從而聯絡我們時，我們比較感動，因為九個月前的一次具針對性地的搜尋器優化 (search engine optimization, "SEO") 文案策劃，終於見到了效果。在 google.com.hk 搜「Instagram推廣」，我們一篇名為「Instagram 在香港的推廣案例」的文章，在82萬個搜尋結果中排第三位；雖然搜「Instagram marketing」不見了影，但搜「Instagram marketing Read more [...]

Jobs Description of Account Manager, Digital Marketing (HK) Responsibilities:Develop new business in Hong Kong Handle clients' inquiries, prepare proposals, price negotiations, manage project progress Establish and maintain relationships with new and existing clientsRequirements:Degree in related disciplines At least 4 years relevant working experience Possess vast connections with marketing, branding and corporate communication professionals in corporations or decision makers of small to medium-sized businesses Able to developing new business and client relationships independently Sound communication and negotiation skills Proficient at using MS Windows (Excel, Read more [...]

This is our honour to co-organize “SHARING PASSION WITH COMPASSION”, a meaningful charity event with Luxarity which was held on during 26-27 April at THE SPACE at Hollywood Road in Central. All proceeds go directly to MSY  CHARITABLE FOUNDATION & HKUST CONNECT.  It's always great to work with our strategic partner, Barcelona-based creative agency The Love Comes who provides great insights and proactivity to create meaningful branding strategy which ensures long-term emotional engagements!Luxarity's first event in 2012 was a huge success with 600 fashion items sold to benefit The Women's Foundation of Hong Kong. To make Luxarity 2014 even more successful, we are recruiting Read more [...]

This is our honour to provide the workshop of “ SEO & Web Analytics” for Tradelink. During the workshop, we shared what is SEO, why it is important and how businesses can leverage on various SEO (“search engine optimization”) techniques and web analysis tools to achieve their marketing objectives. We have discussed topics like:An introduction of SEO The mechanism of how search engines work The factors that affect the results of SEO Introduction of various tools for SEO How to enhance the contents of websites using GA How SEO & Web Analytics help your marketingEverything is going digital nowadays. The concept of SEO further extends to the territory of marketing, Read more [...]