Here are the lecture notes for the SEO & Web Analytics Course 2013-2014 organized by HKUSPACE. We keep updating them every year. It’s welcome to share.
- Overview of Search Engine
- Concepts of SEO
- SEO on Web Design
- Link Popularity
- Link Building
- Website Submission
- SEO Tools
- Google Adwords
- WordPress SEO
- Web Analytics
- Setting up Filters
- Campaigns & UTM parameters
- Tools for setting up Campaigns
- Event Tracking
- Case Study of Internet Marketing
Since the establishment in 2005, Creativeworks has helped various clients to achieve their marketing objectives by applying integrated methodologies which comprise multi-media, creative design, social media and digital marketing. Our clients include AIA Group, All Nippon Airway, COACH, Ernst & Young, Hong Kong Cyberport, Hong Kong Jockey Club, Hong Kong Polytechnic University, PCCW, University of Hong Kong. For further enquiry, please contact us by info@creativeworks.com.hk.