男神型爆相片,獨特的首飾系列,配合好的 web UX 設計,這就是最新的 CTF X LEE MIN HO 網站。關於造作工房造作工房集團成立於 2005 年,總部設於香港,並在深圳及巴塞羅拿設立分支機構,是一家創意數字營銷顧問,擅長運用各種多媒體技術,結合創意設計、社交網絡及數字營銷,為客戶達到其宣傳推廣目標,合作過的客戶包括友邦保險、全日空航空、COACH、安永會計師事務所、香港數碼港、香港賽馬會、香港理工大學、電訊盈科、香港大學等等。如有查詢,歡迎電郵至 [email protected] 。 Read more [...]
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我們為大家製作了這個聖誕及新年賀卡,輕鬆拉一拉手把,為親友送上祝福! 關於造作工房造作工房集團成立於 2005 年,總部設於香港,並在深圳及巴塞羅拿設立分支機構,是一家創意數字營銷顧問,擅長運用各種多媒體技術,結合創意設計、社交網絡及數字營銷,為客戶達到其宣傳推廣目標,合作過的客戶包括友邦保險、全日空航空、COACH、安永會計師事務所、香港數碼港、香港賽馬會、香港理工大學、電訊盈科、香港大學等等。如有查詢,歡迎電郵至 [email protected] 。 Read more [...]
ANA Card Hong Kong Member Get Member 2015 (中文按此)Share the Happiness of Travel!Before saying goodbye to 2014, Creativeworks helps ANA in launching the “ANA Card Hong Kong Member Get Member Program” again! This program offers you the chance to travel whenever you like!Through this program, ANA Card Hong Kong cardholders refers new cardholder will get 1,000 bonus miles. PLUS, TWO Ocean Park SmartFun Annual Passes (Gold Pass) for every 5 successful referral cases this year! New cardholders will also get HK$ 100 supermarket cash coupon & 2,000 miles upon successful application!Theoretically, you will be able to get up to 17,000 miles which rewards you Return Tickets Read more [...]
前文「內容營銷: 找尋產品真正益處的四個步驟」中提到,我們在寫營銷內容時,應將重點放在目標受眾能從我們產品或服務可獲取的益處 (benefits),而非功能/特點 (features)。我們嘗試以造作工房的強項 - 網站用戶體驗設計服務為例子,探討如何區分益處及功能。我們認為現今智能化的生活方式,無論人們是在用手機、平板電腦,還是日後將會成為新趨勢的可穿戴裝置 (wearable,例如蘋果公司的 Apple Watch),它們的用戶體驗,都與背後的網站平台密不可分,所以我們非常重視網頁相關的設計服務,我們密切關注國際的最新慣例及技術,並希望在中國內地及香港提倡使用一些合符國際水準的網頁設計最佳實踐 Read more [...]
Apple Watch, content marketing, Creativeworks, deep scroll, emotional level, flat UI design, parallax, responsive web design, search engine optimize, wearable, 內容營銷, 功能, 可穿戴裝置, 嚮應式網站設計, 平板電腦, 廣告, 情感層面, 扁平化用戶介面設計, 手機, 搜尋器優化, 數位媒體, 數位營銷, 滾動式風格, 特點, 用戶體驗, 益處, 網站設計, 網站設計最佳實踐, 視差, 觸控式屏幕, 造作工房
內容營銷 (content marketing),雖然傳統,但歷久常新,尤其在數位媒體已經成為人們生活一部份的今天,大家每天都瘋狂渴求新內容,內容營銷已經成為數位營銷甚至是整個廣告行業的重點。看到 Copyblogger.com 提及內容營銷的其一關鍵,就是我們應該強調「益處」(benefits),而非強調「特點」(features) 。我們往往並非不知道這一點的重要性,而是根本分不清益處與特點,往往我們以為是益處的陳述,其實對受眾來說,只是特點而已。Copyblogger.com 提出四個步驟去尋找真正的益處,有助強化各位的內容營銷的效果:
1. 列出您的產品或服務的每一個特點。
2. Read more [...]
So we just learnt a term, first look deal, as stated in Wiki below:
In the film industry, it is an agreement between a writer and an independent producer (production company) or an independent producer and a film studio in which the potential buyer (producer or studio) of a not-yet-written script or in-development movie or television project pays a development fee to the writer or producer for the right to have the first look at the new material before others in the industry get to see it, and at that time make an offer to purchase or distribute or adhere to purchase or distribution terms already stated in the agreement.
This first look deal seems like call options in financial sector. Read more [...]
(中文按此) As a digital creative agency, one of our services is managing Facebook Pages of clients. We also started some Facebook Pages on our own (at least, Creativeworks Facebook Page). We have spent considerable time and money to gain our experiences in managing Facebook Pages, and concluded some tips for Hong Kong marketers who are still fresh in this area and do not know how to start.1. Name your PageYour baby Page was born with a number, but sooner or later she will grow up. Give her a name before she became a lady.2. Plan the posts every monthPostings need not to be frequent, but they have to be regular. But do not cram posts months ahead or you will just be seen Read more [...]
Creativeworks is a well-established digital creative agency based in Hong Kong with offices in Shenzhen and Barcelona. We provide integrated marketing solutions for our clients. We enrich the experience of communication between our clients and their target audiences, in a creative & digital way.
We are currently recruiting Senior Project Executive as follows:
Responsibilities:Provide enterprise project management, mainly digital marketing and e-commerce projects
Gather, understand and analyze business requirement from clients
Prepare project plan, project status; work with UX team and development team to provide high quality deliverables that meet client satisfaction
Prepare Read more [...]
Jobs Description of Account Manager, Digital Marketing (HK)
Responsibilities:Develop new business in Hong Kong
Handle clients' inquiries, prepare proposals, price negotiations, manage project progress
Establish and maintain relationships with new and existing clientsRequirements:Degree in related disciplines
At least 4 years relevant working experience
Possess vast connections with marketing, branding and corporate communication professionals in corporations or decision makers of small to medium-sized businesses
Able to developing new business and client relationships independently
Sound communication and negotiation skills
Proficient at using MS Windows (Excel, Read more [...]