Posts tagged “digital marketing”

我很喜歡坐巴士，尤其是宜家沒有 Roadshow 的日子，還我寧靜，輕鬆心情。沒有 Roadshow，卻剩下以往播 Roadshow 的顯示器。一個不大不小的平面，以往在賣廣告，雖然沒有 Roadshow，但亦可繼續利用它來賣廣告。幾個月前確實看到九巴用了顯示器放 Citibank 信用卡的平面廣告，我當時還想，有著同樣的 Impression，製作成本卻可以比 Roadshow 低很多，這個 ad inventory 還是有它的存在價值，只是隨著時代的洗禮，轉變了的價值。通常一個 ad inventory 在沒有客戶廣告投放的時候會用來放 filler ad。Filler ad 是指當廣告位置沒有足夠的廣告投放時，媒體機構會放置自己公司的廣告，宣傳自己的產品，最直接的是吸引客戶在其廣告位置落廣告。有時候，你可能在地鐵站內看到 Read more [...]

Digital Marketing has been an essential element in all kinds of marketing strategy. No matter you are a managing a single shop (online or offline), a professional providing tailor-made services, or even a multi-billion dollar brand trying to keep your brand awareness, applying Digital Marketing strategy on your marketing campaign is a must. A lot of marketers have been using different means to apply their marketing strategies. However, relying on using those digital means won't make the campaigns being successful. An effective Digital Marketing Campaign should have the following characteristics. 1. Measurable (Big Data)Digital Marketing has to be all about "digital", in which "digit" is what Read more [...]

Creativeworks is inviting you to join as Alliance PartnerInspired by the book of Reid Hoffman, Co-Founder of LinkedIn, we believe the traditional employer-employee relationship is collapsing. In this digital era, we need partners. We want to establish a win-win working relationship with you: We help you to achieve your goals and you help us to achieve ours.enrich (y)our experience, so we say. We want to enrich your experience, which in return enrich our experience. Finally we both get a thumb up.We are looking for candidates from marketing service industry that can contribute their experiences, knowledge and networks to us. We cannot offer you a big company architecture. We hope Read more [...]

作為香港設計中心 (Hong Kong Design Centre) 主辦的 2016 年 “設計「智」識周” (Knowledge of Design Week, KODW) 的網上營銷夥伴 (Digital Marketing Partner)，造作工房創辦人楊崑、董事總經理林肇峰及團隊成員參加了該盛事的開幕及論壇，我們希望在日後能將在本次活動中學習到的以人為本的設計理念，應用至我們的用戶體驗設計中。香港設計中心主辦的設計「智」識周，今年已經踏入第 11 屆，近 20 位海外和本地商業及創意領袖，將會一連 5 天，分享以「新經濟 ─ 設計 ‧ 城巿 ‧ 健康」為題的經驗，並會透過不同案例，展示創新的服務及產品設計，如何協助公私營醫療、復康、保健服務及數碼保健產品，提升質素和效益、降低成本及強化個人化的健康服務，讓與會者掌握業界目前最新的發展情況和趨勢，塑造健康城市生活。關於造作工房 造作工房成立於 Read more [...]

(English here) 我們很榮幸得到香港設計中心 (Hong Kong Design Centre) 的信任，成為其主辦的 2016 年度設計界盛事 “設計「智」識週” (Knowledge of Design Week, KODW) 的網上營銷夥伴 (Digital Marketing Partner)，除了協助其網站的設計及開發，亦會為其管理 Facebook 及 Instagram 的廣告投放及表現分析。香港設計中心主辦的設計「智」識周，今年已經踏入第 11 屆，近 20 位海外和本地商業及創意領袖，將會一連 5 天，分享以「新經濟 ─ 設計 ‧ 城巿 ‧ 健康」為題的經驗，並會透過不同案例，展示創新的服務及產品設計，如何協助公私營醫療、復康、保健服務及數碼保健產品，提升質素和效益、降低成本及強化個人化的健康服務，讓與會者掌握業界目前最新的發展情況和趨勢，塑造健康城市生活。關於造作工房 造作工房成立於 Read more [...]

(中文按此) It is our honour to be the Digital Marketing Partner of 2006 Knowledge of Design Week ("KODW") organised by Hong Kong Design Centre. We are responsible for the website design and development and the social media placement and performance analysis on Facebook and Instagram.Since 2006, KODW is an annual thematic programme that gathers the global design community to explore the big design debates of today, offers an opportunity for us all to to engage in a dialogue on how design can solve complex challenges of our society.About Creativeworks Creativeworks was founded in 2005, headquartered in Hong Kong with branches in Shenzhen and Barcelona. Creativeworks provides Read more [...]

談談大家引頸以待的題目，Facebook。每當說 Facebook 推廣，大家都將重點放在如何加 like。先搞清楚一點，你要甚麽的 like？你要人家 like 你的專頁，還是 like 你的 Post？大家都希望增加粉絲，但我告訴你，Facebook 並不能增加粉絲－品牌的追隨者，它只是較傳統方法更易令你的品牌訊息傳遞到目標受眾。要增加粉絲，靠的是你的軟實力，品牌的號召力。我指的是真正的粉絲，即 Gem 的歌迷、尊尼狄普的影迷這類，嚴格來說，這些才是我們一直以來定義的「粉絲」。從 digital marketing 的角度看，這些才是能轉化 (convertible) 為銷售額的受眾，這亦通常是你要加 Read more [...]

新的一年，搞些新意思。我們為這 Blog 設了一個新的欄目，名叫「CW Column」，希望像專欄一樣，定期以 bite-size 內容的形式發佈我們對數字營銷 (digital marketing) 的一些看法、解答一些我們經常遇到的提問、甚至是一些心得的分享，希望對大家有所幫助。「bite-size」一詞已經是一個值得講的題目。目前最多人關注的，肯定就是社交媒體推廣，這又絕對離不開內容營銷 (content marketing)，要在 Facebook 寫甚麽是一門學問、如何寫是另一門學問，但其實，寫多少都是大家值得關注的。將心比己，你用 Facebook，喜歡看多少內容？現在大家用 Read more [...]

We are recruiting Web Designer who will work closely with a small team of project manager, account manager and developers to deliver optimized UI/UX designs as part of the digital marketing solutions which will include websites, web/mobile apps, social media and interactive installations.Qualitative Requirements:Excellent team spirit and willing to develop a career with a small but energetic team Pursue for being indispensable and remarkable Self-motivated to work under a flat organizational structure Able to work under pressure; work overtime may be required from time to timeTechnical & Knowledge Requirements:Higher Diploma or above in Design or other related field Less Read more [...]

(中文按此) As a digital creative agency, one of our services is managing Facebook Pages of clients. We also started some Facebook Pages on our own (at least, Creativeworks Facebook Page). We have spent considerable time and money to gain our experiences in managing Facebook Pages, and concluded some tips for Hong Kong marketers who are still fresh in this area and do not know how to start.1. Name your PageYour baby Page was born with a number, but sooner or later she will grow up. Give her a name before she became a lady.2. Plan the posts every monthPostings need not to be frequent, but they have to be regular. But do not cram posts months ahead or you will just be seen Read more [...]