Posts tagged “digital marketing” (Page 2)

Creativeworks is a well-established digital creative agency based in Hong Kong with offices in Shenzhen and Barcelona. We provide integrated marketing solutions for our clients. We enrich the experience of communication between our clients and their target audiences, in a creative & digital way. We are currently recruiting Senior Project Executive as follows: Responsibilities:Provide enterprise project management, mainly digital marketing and e-commerce projects Gather, understand and analyze business requirement from clients Prepare project plan, project status; work with UX team and development team to provide high quality deliverables that meet client satisfaction Prepare Read more [...]

This is our honour to co-organize “SHARING PASSION WITH COMPASSION”, a meaningful charity event with Luxarity which was held on during 26-27 April at THE SPACE at Hollywood Road in Central. All proceeds go directly to MSY  CHARITABLE FOUNDATION & HKUST CONNECT.  It's always great to work with our strategic partner, Barcelona-based creative agency The Love Comes who provides great insights and proactivity to create meaningful branding strategy which ensures long-term emotional engagements!Luxarity's first event in 2012 was a huge success with 600 fashion items sold to benefit The Women's Foundation of Hong Kong. To make Luxarity 2014 even more successful, we are recruiting Read more [...]

【ANA Card Member Get Member Program】(中文按此) This is our pleasure to help ANA in launching this ANA Card Member Get Member Program!Through this Program, ANA CARD HONG KONG cardholder can get bonus miles by referring new cardholder. The new cardholder will also get supermarket cash coupon & bonus miles upon successful application! Please visit below website for more details:http://anacard.creativeworks.com.hk/Theoretically, one may get up to 17,000 miles which rewards you Return tickets to Japan*!* Required mileage of an award ticket is depends on the departure date and distance. For detail, please refer to ANA website: www.ana.co.jp   Terence Read more [...]

我們很榮幸能見證來自意大利的全新護膚品牌 La Vivana 登陸香港！由 La Vivana 的品牌構思開始，我們就為其出謀劃策，隨著 La Vivana 位於香港尖沙咀的展覽廳於 12 月中開幕，La Vivana的活動將會陸續舉行，期望為大家在主流的護膚品牌以外提供更貼心的產品及服務。 La Vivana 是一套高效的護膚系列，完美結合珍貴天然活性成份與最頂尖的科研成果，給予肌膚最強大的修護力量。尊貴的美肌系列蘊含最高品質的雪絨花萃取精華，深入肌膚底層，令肌膚重新煥發青春光彩。La Vivana 由研發至生產，都致力於照顧主流品牌所不重視的環節，如旗下皇牌產品 Read more [...]

Thanks to the recent announcement by Instagram that it will insert ads to users' news feed in the next couple of months, the debate on how to monetize Instagram has once again become hot. Marketers and advertisers eye on how this platform will impact on digital world. Before the roll out of Instagram Advertising, let's have some warm up exercises and see how Hong Kong celebrity Stephy Tang (鄧麗欣) used Instagram to promulgate her charitable photo exhibitions.Separated in two sessions total 11 days, "StepFree" photo exhibition, aimed at fund-raising for Make-A-Wish Foundation, was held in September at Causeway Bay and in October at Tsing Yi respsectively. Hong Kong renown photographer Mic-Go provides Read more [...]

利用 Instagram 作推廣，在香港的例子不算多，我們看看置地廣場、會所 1 號及鄧麗欣 Stephy 的例子。置地廣場 Instagram 攝影比賽在中環置地廣場利用 Instagram 拍下當中的點滴就有機會贏取置地廣場餐廳的 High Tea Set，參賽方法如下：Follow 置地廣場的 Instagram：LANDMARKhk hashtag 你的參賽作品 #1LANDMARKmoment 在作品名稱上加上 @LANDMARKhk 設置你的相片為公開瀏覽相片質素挺高，大家可以在這裏看到更多。（資料來源：https://www.facebook.com/Landmark.hk）ClubONE The Love MomentClubOne 會所 1 號為推廣婚宴服務，舉辦了名為 The Love Read more [...]

(中文按此) Operated and managed by Hong Kong Science & Technology Company which is a non-profit statutory body set up by the Hong Kong Government, Hong Kong Science Park ("HKSP") is an infrastructure that provides a knowledge-based and campus-like environment where high-technology enterprises and talented people can converge to generate synergistic forces.Being one of the signature projects of the Phase Two development of HKSP, Green 18 is completed in May 2011. Green 18 employs green features, such as an operable, vertical louver façade system, vertical green wall and green ethylene tetrafluoroethylene (ETFE) roof for maximising daylight, natural ventilation and ‘total energy Read more [...]

(English here) 香港科學園乃香港政府成立的法定機構香港科技園公司負責營運管理的項目，是一個以高科技及應用科技為主題的研究基地。作為香港科學園第二期項目中的重點項目，綠景樓 於 2011 年 5 月落成，其建築採納多項環保設計元素，如可開合式幕牆、垂直懸掛式綠化牆、以環保乙烯-四氟乙烯共聚物 (ETFE) 建造頂部引入陽光、自然通風模式及全面能源管理系統。綠景樓外觀造作工房受展覽服務公司 Milton Exhibits 所委托，為綠景樓的推廣展覽設計及開發了以三維模擬作題材的互動裝置，透過親身投入由三維模擬成的綠景樓，參觀者能更深入了解該項目。互動裝置的開場綠景樓的三維模擬具體說明綠景樓所運用的各項綠色科技綠景樓互動裝置現場在這案例上，我們嚴格依照綠景樓的規格說明來繪畫三維模擬圖，配合運動偵測設施，反覆測試，務求令用戶在一個簡潔、細緻、順暢的環境，從多角度吸收綠景樓的資訊，除了令用戶更了解綠景樓以至整個香港科學園外，以創意科技的方式取代過去平舖直敍的展示，亦符合了香港科學園推動創新的精神，更能提高香港科學園的品牌。 林肇峰 Read more [...]

拜讀了 iSpionage 的文章，分享了五個小企業的成功 Facebook 案例，當中可歸納出以下五個小企業的 Facebook 營銷秘訣：1. 在專頁上發佈充足的、有關企業身處行業的內容，令企業成為該行業的權威。2. 與受眾有人性化的交流，讓粉絲感覺企業是一個活生生的人。3. 專注於本業，令粉絲們知道你有他們需要的東西。4. 有規律及穩定地發佈內容5. 展示您的作品，包括由原料變為完成品，並分享箇中理念五個秘訣，說到底，就是 KYA - Know Your Audience，了解你的受眾。受眾能否轉化為客戶，就是再下一層的細化工作，在此前，先利用 Read more [...]

國家有法律，Facebook 都有，而且似乎越來越「人性化」－規範操作變得更加手動，而非變得更加自動，這似乎違反了工業革命以來的趨勢。除了透過Facebook應用程式（即所謂 Facebook Apps）來推廣，大家亦可以透過 Page Timeline 來推廣。例如，Page 可以收集用戶在 Page 上寫的資料或用戶向 Page 發出的訊息。老實說，大家或許以為這些事情由來已久都可以做，但原來之前一直都是違反 Facebook 的守則。留意，Facebook 是不容許推廣者要求用戶將推廣訊息分享至該用戶自己的 Timeline。例如，當一家餐廳在其 Page Timeline 說「分享此訊息在您的 Read more [...]