Digital Marketing has been an essential element in all kinds of marketing strategy. No matter you are a managing a single shop (online or offline), a professional providing tailor-made services, or even a multi-billion dollar brand trying to keep your brand awareness, applying Digital Marketing strategy on your marketing campaign is a must. A lot of marketers have been using different means to apply their marketing strategies. However, relying on using those digital means won't make the campaigns being successful. An effective Digital Marketing Campaign should have the following characteristics.
1. Measurable (Big Data)Digital Marketing has to be all about "digital", in which "digit" is what Read more [...]
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Creativeworks is a well-established digital creative agency based in Hong Kong with offices in Shenzhen and Barcelona. We provide integrated marketing solutions for our clients. We enrich the experience of communication between our clients and their target audiences, in a creative & digital way.
We are currently recruiting Senior Project Executive as follows:
Responsibilities:Provide enterprise project management, mainly digital marketing and e-commerce projects
Gather, understand and analyze business requirement from clients
Prepare project plan, project status; work with UX team and development team to provide high quality deliverables that meet client satisfaction
Prepare Read more [...]
拜讀了 iSpionage 的文章,分享了五個小企業的成功 Facebook 案例,當中可歸納出以下五個小企業的 Facebook 營銷秘訣:1. 在專頁上發佈充足的、有關企業身處行業的內容,令企業成為該行業的權威。2. 與受眾有人性化的交流,讓粉絲感覺企業是一個活生生的人。3. 專注於本業,令粉絲們知道你有他們需要的東西。4. 有規律及穩定地發佈內容5. 展示您的作品,包括由原料變為完成品,並分享箇中理念五個秘訣,說到底,就是 KYA - Know Your Audience,了解你的受眾。受眾能否轉化為客戶,就是再下一層的細化工作,在此前,先利用 Read more [...]
國家有法律,Facebook 都有,而且似乎越來越「人性化」-規範操作變得更加手動,而非變得更加自動,這似乎違反了工業革命以來的趨勢。除了透過Facebook應用程式(即所謂 Facebook Apps)來推廣,大家亦可以透過 Page Timeline 來推廣。例如,Page 可以收集用戶在 Page 上寫的資料或用戶向 Page 發出的訊息。老實說,大家或許以為這些事情由來已久都可以做,但原來之前一直都是違反 Facebook 的守則。留意,Facebook 是不容許推廣者要求用戶將推廣訊息分享至該用戶自己的 Timeline。例如,當一家餐廳在其 Page Timeline 說「分享此訊息在您的 Read more [...]
We are creative people who focus in digital marketing industry. We are a small team who collaborate with other professionals to achieve results. We have established strong global business network across different specialties and industries.We help our clients to connect with their audiences. We enrich (y)our experience.Senior DesignerWe are recruiting Senior Designer. He/she is required to handle and execute the art direction and design works of the company's internal and external projects which involve a wide spectrum of media including web, mobile, tablet and printed media.
Responsibilities:Design of various projects including layout and user experience of websites, Read more [...]
We are creative people who focus in digital marketing industry. We are a small team who collaborate with other professionals to achieve results. We have established strong global business network across different specialties and industries.We help our clients to connect with their audiences. We enrich (y)our experience.Responsibilities:We are searching for Digital Marketing Consultant. Her/his main role is to assist Directors to:Handle clients' enquiry
Prepare proposals and quotations
Coordinate different parties including our clients and our service providers
Manage the Company's own marketing campaign
Handle administration worksRequirements:Degree in Marketing, Read more [...]
看了一篇名為All Revenue is Not Created Equal: The Keys to the 10X Revenue Club的文章,文章題目帶出了它的主題,就是一家公司如何能享有相當於營業額的十倍(即10X)的高估值,文中例出122家大型互聯網公司,只有5家能享有超出10X的高估值。公司估值高低不是我們本篇想要探討的重點。作為創意營銷團隊,我們對經營生意有很大的好奇心,認為該文談到的十點高估值公司的特徵,十分值得我們探討。老實說,這十點都並非甚麽高深秘技,很多讀工商管理的同學都會知道,但當我們實際去經營一門生意時,又是否認真分析過該門生意在以下十點中所身處的位置呢?1. Read more [...]
截至12月10日,有1,430個人在我們的問題「你們最常用的即時通訊工具」投下神聖的一票。Whatsapp以1,190的壓倒性票數贏了其他選擇如Line及Wechat。
較有趣的是這問題本身觸發的散播(「viral」)作用:1,028個「動態」(「activities」,除了vote外,還有小量follow/like/share等動態。動態總數為何少過投票總數?我們都不知道),產生了20,288個散播。例如,Terence Lam投票後,他的部份朋友(不是全部朋友,按前文所說,FB於較早前的9月份說過這比率約是15%)可以在他們的newsfeed中看到「Terence Lam回答了xxx這問題」(類似的字眼吧),這個在「newsfeed中看到」其實就是一個散播。按這比率,每個動態換來了19.7個散播。我們較早前的問題「Can Read more [...]
To cope with our expansion, we are recruiting for the following positions:
Marketing Assistant (Part Time)
- We need some student helpers... ...
Art Director / Designers- Not only full time employment. We are also searching for freelance / contract designers to work with us.Mobile App Developers- Don't be misled by "mobile app". The developers we are searching for should also be familiarized with web platform. In fact, if he/she has project management skills, that would be a huge advantage. We welcome IT geeks who are crazily passionate on web and mobile technology, and are willing to drill deeply, deeply, and deeply.Sales Manager- Excellent if you can bring new business Read more [...]
We are glad to be the digital marketer for iDelivery, a high-end food ordering and delivering service company provide you with over 10 types of cuisines which you can enjoy at home or in the office.Landing: Clean and clear UI, and of course, SEO-friendly and cross-browsers compatible. How the ordering and delivering of foods are done. We are sure you become hungry now. The full set of corporate identities of iDelivery and how restaurants can utilize this well-established advertising channels. ... and there is just too much things to talk about when it comes to the topic foods. About CreativeworksAs a Read more [...]