Posts tagged “Social network” (Page 2)

We are creative people who focus in digital marketing industry. We are a small team who collaborate with other professionals to achieve results. We have established strong global business network across different specialties and industries.We help our clients to connect with their audiences. We enrich (y)our experience.Responsibilities:We are searching for Digital Marketing Consultant. Her/his main role is to assist Directors to:Handle clients' enquiry Prepare proposals and quotations Coordinate different parties including our clients and our service providers Manage the Company's own marketing campaign Handle administration worksRequirements:Degree in Marketing, Read more [...]

截至12月10日,有1,430個人在我們的問題「你們最常用的即時通訊工具」投下神聖的一票。Whatsapp以1,190的壓倒性票數贏了其他選擇如Line及Wechat。 較有趣的是這問題本身觸發的散播（「viral」）作用：1,028個「動態」（「activities」，除了vote外，還有小量follow/like/share等動態。動態總數為何少過投票總數？我們都不知道），產生了20,288個散播。例如，Terence Lam投票後，他的部份朋友（不是全部朋友，按前文所說，FB於較早前的9月份說過這比率約是15%）可以在他們的newsfeed中看到「Terence Lam回答了xxx這問題」（類似的字眼吧），這個在「newsfeed中看到」其實就是一個散播。按這比率，每個動態換來了19.7個散播。我們較早前的問題「Can Read more [...]

As our Mobile App Developer,  you have at least 2 years experience in creative and interactive development. You are passionate about programming and interactive technologies. You may not know how to solve a problem but you have strong desire to seek for solution. You keep abreast of the news, standards and technologies of digital industry.Frankly speaking you are an IT geek of your friends' eyes.Job Requirements:Develop mobile applications and websites Work closely with client servicing team. Prepared to join client meeting upon request. Candidate with less/no experience will be considered as Trainee Programmer.Requirements:Holder of Higher Diploma or above in Computer Read more [...]

近期香港多了公司銷售增加 Facebook「Like」 數目的服務，我們樂意見到它們的服務已作出提昇，由早期的「僵屍粉」（就是純用假帳戶來替客戶增加 Like 數目），漸漸懂得透過優惠券來吸引真實活躍的 Like。這個月我們都有幾篇文章談論了近期 Facebook 的盈利模式的變革，我們希望綜合一下資料，並提出一些品牌在 Facebook 推廣上要注意的事情。先容許我重覆舊文內容。上巿以來備受股東質疑盈利前景的 Facebook，宣佈了一個新的收費模式，「Promote」，我用我們公司的例子作參考：亮點在圖右下角，如你需要宣傳 Facebook Page Read more [...]

We are recruiting Art Director. He or she will oversee the art direction of all the company's internal and external projects which involve a wide spectrum of different types of media and, more importantly, the combination of those media. The Art Director should be prepared to get his/her hands dirty in first three to six month. He/she is also required to assume more decision making role in the future.Responsibilities:Report to MD directly, will head the art and creative directions of projects which include print media and online media, websites, mobile apps, social networks, etc. Work closely with client servicing team from pitching and client meeting, to execution and closing Ready Read more [...]

IT界的億萬富豪、NBA球隊達拉斯小馬的班主庫班（Mark Cuban），似乎是第一個高調對Facebook表達不滿的巨子。兩週前，庫班在其twitter放了一張截圖，圖中庫班正在使用達拉斯小馬粉絲專頁，並顯示Facebook的“promote”功能的收費－3,000美元來向100萬用戶散佈該訊息，庫班更稱小馬正考慮轉至Tumbler或新的MySpace：庫班更透露，他已在實際行動，並且不只達拉斯小馬，更包括庫班投資的70多家企業。庫班的講法相當值得思考，我簡單概括如下：1. Twitter, MySpace, Instagram及Tumbler都受到他們的注意。2. Facebook這種新的收費方式，令品牌不會再大力催谷likes及訂閱的粉絲數目，因為品牌根本不能夠全數接觸到它們。3. Read more [...]

近日發現一樣怪事。在Facebook的news feed，我看到一些「不促之posts」，古靈精怪，有些posts還是色色的。最奇怪者，是那些posts是沒有Follow post、Hide、Report spam等選擇。我當時第一個反應是以為瀏覽器中毒，第二個反應就是登出Facebook帳戶。然後我又看到此篇報導:「Facebook preventing posts without promotion」。文中說，透過Facebook的的收費服務「Promoted Posts」，我們可以將post推廣給朋友，令該post的重要性提昇，即在朋友的new feed可以享受更高的位置，該文說這其實代表Facebook變相承認，我們寫的posts，並非全部都會去到朋友們的news feed當中。我點擊了看看，Facebook原文是這樣寫的：Promote Read more [...]

一直以來對於很多 Digital Marketer 的難題就是當 Facebook 專頁粉絲人數超過200人時，名稱便不能更改。經過很多很多人的對 Facebook 的詢問，Facebook 終於加入可更改專頁名稱的功能。當你更改專頁內容的時候，在專頁名稱旁邊會出現 Request Change，只要簡單填寫表格便可要求更改名稱。但是在 Facebook Help 中還是說專頁名稱不可更改的。 造作工房集團成立於 2005 年，擅長運用各種多媒體技術，結合創意設計、社交網絡及數字營銷，為客戶達到宣傳推廣之目的，合作過的客戶包括友邦保險、全日空航空、COACH、安永會計師事務所、香港數碼港、香港賽馬會、香港理工大學、電訊盈科、香港大學等等。如有查詢，請電郵至 Read more [...]

Facebook公佈了上巿後第二份季度業績，繼續錄得虧損，但因為移動廣告的貢獻超出巿場預期，令股價大升20%，似乎是上巿以來股價表現最佳的一天。這裏不是研究股票表現的地方，我們較在意的是CEO Mark Zuckerberg的言論："our opportunity on mobile is the most misunderstood aspect of Facebook today." He also complained that company watchers were looking at numbers from earlier in the year, "when we weren't really trying yet" on mobile.我們在日常生活都經常能留意到，很多人在用（玩?）手機，而且在手機上用FB的實在大有人在（不是鼓勵各位故意偷看別人，但Facebook的"signature Read more [...]